MilkMakeup 化妆品牌是专门为那些喜欢设计、艺术、音乐，甚至有点小庞克的酷女孩打造的必备化妆单品，随时随地补妆或是变换妆容，Milk希望强调自己的彩妆系列与大众美妆的不同之处，加之Milk本身的气质来塑造一个很酷的美妆品牌，吸引有个性的女孩。
Milk Studios 的创意总监 Georgie Greville 说，“这并不是关于你如何画一条完美的眼线，更多的是一种生活态度，和你与生俱来的魅力，这种 Milk 女孩，在纽约我几乎天天都见。”目前从极简单的包装设计来看，好像在极力避免“变娘”这件事，除了看不到可爱、性感的元素，还有设计成马克笔形状的口红大麻纤维制成的吸油纸。并且，选用的模特也不像彩妆广告里的那样完美无瑕，你会看到高矮胖瘦、不同肤色、各式发型的姑娘，长雀斑、有牙套、戴鼻环……化妆的方式也千奇百怪，有的追求裸妆妆效、有的非得哪里出点彩，比如蓝色腮红、双眼皮用眼线笔描出来……当然还有会化妆的男孩子出镜，总之，好像就没有很在意完美的“美”这种事。
At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan.
We were born at Milk, a creative studio in downtown New York City.
Our community and culture have always been our inspiration.
We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.
#LiveYourLook
Milk Makeup was founded by Milk cofounder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! News correspondent Zanna Roberts Rassi. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.